Brand Guidelines

Visual Identity v1.0 · The AI Orchestration Platform

February 2026

02 · Colors

A sober and
intentional palette

Blue dominates. Yellow orchestrates. White breathes.

Primary
Paatch Blue
#13143719, 20, 55

Dominant color · text, backgrounds, identity

Accent
Paatch Yellow
#FFCF00255, 207, 0

Accent · CTA, logo dot, key elements

Space
White
#FFFFFF255, 255, 255

Text on dark backgrounds, whitespace, breathing

Light grey
#F8F8F8

Secondary backgrounds

Recommended ratio

70% Blue
25% White
5%

03 · Typography

Inter · clear,
modern, readable

A single typeface for a cohesive identity. Four weights, one fluid hierarchy.

H1Orchestrate AIBold 700 · 48–64px
H2From process to agentBold 700 · 32–40px
H3The human sparkSemiBold 600 · 24–28px
BodyPaatch orchestrates your AI ecosystem: connecting tools, optimizing costs, and turning complexity into measurable business value.Regular 400 · 16–18px
CaptionVersion 1.0 · February 2026Light 300 · 12–14px

04 · Design Principles

Four visual pillars

Every design choice reflects our values: sobriety, clarity, orchestration.

Minimalism

Generous whitespace. One message per visual. No decorative clutter. Let the content breathe.

Geometry

Simple shapes: circles, rectangles. Rounded corners 8–16px. Thin, precise lines.

Clear hierarchy

One main element per composition. Natural reading flow. Strong contrast between information levels.

Orchestration spirit

Connect, harmonize and amplify. Elevate partners within the ecosystem. Accessible and inclusive tone.

05 · Co-branding

Place partners
at the right level

Equally sized logos, clear separation, and a consistent order based on each role.

Co-organizer

Paatch
Partner

Same line, same size, clear separation.

Sponsor / Support

Paatch Supported by
A
B

Paatch more visible, sponsors in a dedicated section.

Wording

By Paatch A Paatch event Powered by Paatch In partnership with… A hands-on experience by Paatch

06 · Usage Rules

What to do.
What not to do.

A few simple rules to protect brand consistency.

✓
Do
  • Use official logo versions
  • Respect clear zones around the logo
  • Maintain the 70/25/5 ratio (Blue/White/Yellow)
  • Use Inter as the main typeface
  • Write "paatch" in lowercase in the logo
  • Keep generous margins (min. 48px)
  • Max 3 logos on a single visual
✕
Don't
  • Distort, stretch or rotate the logo
  • Add effects (shadow, reflection, 3D)
  • Change the logo colors
  • Use Yellow as a solid background
  • Use decorative or script fonts
  • Write "PAATCH" in uppercase
  • Multi-color gradient background